Business Website Development – 6 Common Mistakes to Avoid

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Whether you are offering any service, product or launching your first e-commerce store & opting digitalization, your website becomes your point of selling. Website development becomes challenging if it doesn’t reflect the product or services you are offering to your users. Thus, businesses hire web development companies in India or agencies to get an extra edge when it comes to developing a professional website.
All your marketing efforts are directed towards your website in an online environment. Which is why, any mistake while developing your website can cost you heavily. Your website is the first point of contact for your customers, thus it should hold the user interest and inspire them to take a potential action.
Remember, even if you have a physical store or offices, there is a higher possibility to connect with your audience online and extend reach globally.
Your website is the window to the global market and thus designing and developing your website correctly becomes extremely important for any business domain.
Here, in this blog, we will learn about the common mistakes that businesses do while developing a website.

Mistakes to Avoid While Designing Business Website

1. Not Having a Business Plan

Before creating a website for your business, you should be clear about your aim and type of solution you want to offer to your customers. Before investing time and money in website development, construct a robust business plan and marketing strategy that benefits in the long term.
On the business plan front, you need to get answers to the following questions.
  • What kind of services or products are you offering to your customers?
  • Define the targeted audience and geographic region.
  • The solution to your customer problem.
  • Your direct and indirect competitors
After you know the answers to the above questions, you are ready to move ahead with designing a strategic website layout.

2. Improper Website Navigation

If your website is difficult to navigate by the users, then it will create a negative impression on the users and lead towards lower user experience. Poor website navigation leads to loss of interest by the user and you might lose your potential client forever.
Moreover, bad navigation will lead to a poor SEO score which will negatively impact your site in Google ranking. There are many top web development companies in India however very few of them that offer a robust website layout for better user experience.
Thus, for effortless website navigation, the content on your website should be placed in proper sections, have proper whitespaces and then optimized for the size, screens and must be responsive. A good website development ensure happy users.

3. Page Length

Web designers sometimes overlook this fact that the page length affects the user experience. Having too many sections on a single page will make users lose interest and bounce back from your website.
Providing too much content on a single page will just decrease the readability of the content and make it confusing for your visitors.
Instead of stuffed content, create a clean design with well-defined sections and good quality of content. Having proper allocation of content into the categories will make it easier to convert them into pages in the future. Also, it will be easy and efficient to interlink the web pages.

4. Lack of Call To Action (CTA)

Missing call to action at the right place is the biggest mistake businesses are doing across different industry verticals.
Your content should be placed in the form of what, where and how which helps users to take appropriate action.
Your CTA should be simple and relevant to the action required. Some of the best CTAs are:

  • Add to Cart
  • Learn More
  • Get Started
  • Try Now
  • Buy Now, etc.

5. Not Having a Responsive Web Design

The best way to reach your customers is to be accessible from their palm. Yes, your services or products should be a touch away from your potential customers. This is achievable only if your website is mobile responsive.
Full Article is originally published at Indian Web Developers Blog Titled "Business Website Development – 6 Common Mistakes to Avoid" on 14th April 2020

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